US-TN

Tennessee ELVIS Act — Ensuring Likeness Voice and Image Security: AI Compliance Requirements

Tennessee's ELVIS Act (SB 2659, effective July 1, 2024) was the first US law specifically protecting individuals' voices from AI replication without consent. It prohibits any person from using AI to produce, distribute, or enable the reproduction of an individual's voice, image, or likeness without their permission. Applies to any business using AI voice synthesis, deepfakes, or likeness replication in content creation, music, advertising, or media — not just for famous people.

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Key Facts

Effective Date

July 1, 2024

Maximum Penalty

Class A misdemeanor (criminal) + civil action for damages (up to actual damages, unjust enrichment, and punitive damages)

What Your Business Must Do

3 compliance requirements identified. Critical requirements carry the highest risk of enforcement action.

AI Voice & Likeness Consent

Critical

Obtain explicit written consent before using any AI tool to replicate, simulate, or produce any identifiable person's voice, image, or likeness. This applies to employees, customers, talent, and any third party.

Prohibit Unauthorized AI Replication Tools

High Priority

Do not develop, distribute, or make available any AI system, software, or service whose primary purpose is producing an individual's voice, image, or likeness without their permission. Review any AI tools in use to ensure they are not violating third-party rights.

AI-Generated Content Policy

Medium Priority

Document your policy for AI-generated content that involves voice synthesis, image generation, or likeness replication. Include consent verification procedures and record-keeping for all authorizations.

Frequently Asked Questions

Does Tennessee ELVIS Act — Ensuring Likeness Voice and Image Security apply to my business?

Tennessee's ELVIS Act (SB 2659, effective July 1, 2024) was the first US law specifically protecting individuals' voices from AI replication without consent. It prohibits any person from using AI to produce, distribute, or enable the reproduction of . Use ComplianceIQ's free scanner to get a personalized assessment in under 5 minutes.

What is the penalty for non-compliance?

The maximum penalty under Tennessee ELVIS Act — Ensuring Likeness Voice and Image Security is: Class A misdemeanor (criminal) + civil action for damages (up to actual damages, unjust enrichment, and punitive damages). Fines are typically scaled by company size, severity of violation, and whether violations were willful or accidental.

How do I comply with Tennessee ELVIS Act — Ensuring Likeness Voice and Image Security?

The 3 requirements above cover the core obligations. The fastest path to compliance is: (1) conduct an AI risk assessment, (2) document your AI systems, (3) implement transparency disclosures where required. ComplianceIQ generates all required documents automatically.

Official Source

https://www.tn.gov/governor/news/2024/3/21/governor-lee-signs-elvis-act.html

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