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Oregon AI Companion Chatbot Act (SB 1546): AI Compliance Requirements

Oregon SB 1546, passed in the 2026 short session, regulates AI companion platforms — AI systems with natural language interfaces that build sustained, human-like relationships with users. Effective January 1, 2027. Operators must disclose AI nature, protect against self-harm content, take safety steps when users express suicidal ideation, and apply enhanced protections for users under 18. Includes a private right of action for $1,000 per violation.

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Key Facts

Effective Date

January 1, 2027

Maximum Penalty

$1,000 per violation (private right of action only — no Oregon AG enforcement)

What Your Business Must Do

4 compliance requirements identified. Critical requirements carry the highest risk of enforcement action.

AI Identity Disclosure

Critical

Operators of AI companion chatbots must disclose to users that they are interacting with artificial intelligence whenever a reasonable person would believe they are interacting with a natural person. This disclosure must be clear and conspicuous at the start of each interaction.

Deadline: January 1, 2027

Self-Harm and Crisis Intervention

Critical

AI companion systems must: (1) Detect expressions of suicidal ideation or self-harm from users. (2) Interrupt the conversation when such expressions are detected. (3) Provide referrals to crisis resources (988 Suicide & Crisis Lifeline, Youthline, etc.). (4) Not generate responses that could contribute to suicidal thoughts.

Deadline: January 1, 2027

Minor User Protections (Under 18)

High Priority

When the operator knows or has reason to believe a user is under 18: (1) No sexually explicit content. (2) Issue a "take a break" prompt at least every three hours. (3) No engagement-maximizing tactics such as reward systems, streaks, or artificial urgency designed to keep minors in conversation.

Deadline: January 1, 2027

Assess Whether SB 1546 Applies

Medium Priority

Evaluate whether your AI system qualifies as a "companion chatbot" under SB 1546: Does it have a natural language interface? Does it build sustained, human-like relationships across multiple interactions? Standard customer service, support, or business utility chatbots are excluded.

Deadline: January 1, 2027

Frequently Asked Questions

Does Oregon AI Companion Chatbot Act (SB 1546) apply to my business?

Oregon SB 1546, passed in the 2026 short session, regulates AI companion platforms — AI systems with natural language interfaces that build sustained, human-like relationships with users. Effective January 1, 2027. Operators must disclose AI nature, . Use ComplianceIQ's free scanner to get a personalized assessment in under 5 minutes.

What is the penalty for non-compliance?

The maximum penalty under Oregon AI Companion Chatbot Act (SB 1546) is: $1,000 per violation (private right of action only — no Oregon AG enforcement). Fines are typically scaled by company size, severity of violation, and whether violations were willful or accidental.

How do I comply with Oregon AI Companion Chatbot Act (SB 1546)?

The 4 requirements above cover the core obligations. The fastest path to compliance is: (1) conduct an AI risk assessment, (2) document your AI systems, (3) implement transparency disclosures where required. ComplianceIQ generates all required documents automatically.

Official Source

https://www.millernash.com/industry-news/oregons-new-ai-companion-law-what-you-need-to-know

Last updated: 2026-04-13 — verify at source before relying on this information.

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