New Jersey Deepfakes Law (A3540): AI Compliance Requirements
New Jersey A3540, signed by Governor Murphy on April 2, 2025, establishes civil and criminal penalties for the production and dissemination of deceptive AI-generated audio or visual media ("deepfakes") used to further criminal activity. Criminal violations can include imprisonment and fines up to $30,000. The law also provides victims a private civil right of action. Applies to any person who makes or distributes deceptive AI media without authorization.
Key Facts
April 2, 2025
Criminal: imprisonment + up to $30,000 fine; Civil: private right of action for actual damages
What Your Business Must Do
2 compliance requirements identified. Critical requirements carry the highest risk of enforcement action.
Prohibit Deceptive AI-Generated Media
CriticalDo not produce or distribute AI-generated audio or visual media ("deepfakes") that: (1) Depicts a real person without their consent. (2) Is used to further any criminal activity (fraud, threats, child exploitation, harassment, hazing, etc.). Review all AI content generation workflows to ensure no unauthorized deepfakes are created.
Consent Policy for AI-Generated Likenesses
High PriorityImplement a written policy for any AI-generated content involving real individuals' likenesses, voices, or images. Obtain and document explicit consent before generating or distributing AI content depicting identifiable people. Maintain records of all authorizations.
Frequently Asked Questions
Does New Jersey Deepfakes Law (A3540) apply to my business?
New Jersey A3540, signed by Governor Murphy on April 2, 2025, establishes civil and criminal penalties for the production and dissemination of deceptive AI-generated audio or visual media ("deepfakes") used to further criminal activity. Criminal viol. Use ComplianceIQ's free scanner to get a personalized assessment in under 5 minutes.
What is the penalty for non-compliance?
The maximum penalty under New Jersey Deepfakes Law (A3540) is: Criminal: imprisonment + up to $30,000 fine; Civil: private right of action for actual damages. Fines are typically scaled by company size, severity of violation, and whether violations were willful or accidental.
How do I comply with New Jersey Deepfakes Law (A3540)?
The 2 requirements above cover the core obligations. The fastest path to compliance is: (1) conduct an AI risk assessment, (2) document your AI systems, (3) implement transparency disclosures where required. ComplianceIQ generates all required documents automatically.
Official Source
https://www.nj.gov/governor/news/news/562025/20250402a.shtmlLast updated: 2026-04-12 — verify at source before relying on this information.
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